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Paris based, but with Russian origins and a global outlook, ALEX+SVET Rainous gives free rein to their overflowing creativity. Alex, an Engineering graduate switched into Fashion Styling & Pattern-making and got a diploma from the International Fashion Academy Vauclair. He learned and grew professionally in Ready-to-Wear and Haute Couture ateliers (Kenzo, Hermès, Mugler, Montana, Balenciaga, Balmain, Lacroix). Svet, graduated of State University of Saint-Petersburg (Russia) pursuing her studies at College of Modern Art and Design (ESAM, Paris). A graphic artist, colorist and scenographer, she turned her passion into a career. Together Alex and Svet launch a new brand alt&GO in 2000. From the very beginning they introduced unconventional materials into their work, creating alternative jewelry, fashion accessories and decorative objects. Since 2015, limited edition and one-of-a-kind designs “hallmarked” ALEX+SVET are developed in parallel with alt&GO “casual” collections. Youlia, graduated from the High School of Art and Design – ENSAD Paris is a “guest-designer” on some projects and overlooks the graphical and communication facets

From their very first steps, they are acclaimed for various distinctive events such as: exhibition “Modes à Suivre, Paris et ses jeunes talents” at Palais Galliera – Paris Fashion Museum, special designs for fashion shows (Christian Lacroix), theatre plays, TV ads and department stores, Galeries Lafayette, Printemps Haussmann, publications in A Lark Jewelry BOOK “The Art Of Jewelry, Plastic & Resin” by Debra Adelson and “500 Plastic Jewelry Designs”.

ALEX+SVET [alt&GO] designs are available in Design & Modern Art museum stores and also in Art Galleries, Concept and Design Stores all around the world (France, USA, Canada, Japan, Sweden, Denmark, Norway, Netherland, Russia, South Korea etc.)


The amazing and innovative collections arise from sophisticated and playful fusion of avant-garde design, traditional craftsmanship and high-end technologies. ALEX+SVET creations with subtle details full of references are timeless. Designers draw their inspiration from cultural heritage, the world of design, fashion, architecture, art … and especially from Russian Avant-Garde, Pop culture, Art Deco, Abstract Art, Modernism, Deconstructivism. ALEX+SVET are committed to design the original creations with a retro-futuristic aesthetic in a responsible eco-friendly approach.

Alex+Svet hand-craft
Alex+Svet hand-craft
Alex+Svet hand-craft
Alex+Svet hand-craft

Materials & Know-How

Acrylic is one of their favorite mediums and is a perfect lightweight alternative to glass. This noble and modern material after being laser cut is high polish finished, thermoformed, texturized, patinated, mattified, dyed and often associated with other eclectic materials (rubber, wood, wool, metal etc.). Each item is handcrafted in their Parisian studio with a careful attention to the most intricate details. Unlike most laser cut jewelry, ALEX+SVET ennoble every single element to accomplish an impeccable high-end jewelry. One of the most important elements of ALEX+SVET production is the exclusive color treatment of the Acrylic & rubber. Svet makes use of a tinted core manual process to create a vibrant and sophisticated color palette which explores various chromatic ranges from pastel to vivid colors.

100% hand-made in Paris

Alex+Svet hand-craft